A Day At IWC

Over the weekend, I went into the city to meet a friend, but I arrived three hours ahead of him. With all of this time on my hands, I decided to stroll down Madison Avenue and browse at the all of the watch boutiques. As I walked on the block between 54th and 55thstreets, I saw a huge IWC sign on one of the buildings. I just had to go inside. I entered the store and was greeted by a warm, welcoming staff that really knew their watches (most salespeople I have met in the past haven’t been quite as knowledgeable). Immediately, one of the watches caught my eye. A simple-looking watch was all it was. It was white gold with a white dial and sweeping seconds subdial. It was not until I viewed the piece up close that I first caught a glimpse of the side slide on the watch’s case. No wonder this wristwatch was sitting among tourbillons and other complicated watches: this was a minute repeater. My hopes and dreams of owning this watch were crushed when I realized the watch’s complication. I knew that I would never be able to afford this watch. Well, that’s what I thought at first. Then, the salesperson told me that this watch was $49,000. What he said put a smile on my face. $49,000 for a minute repeater! I wouldn't say it’s cheap, but it sure is a great deal for a repeater. It’ll take some time, but as soon as you know it I’ll walk out of that store with that watch on my wrist.

-L. Rottman (Executive Editor: thewatchadviser.com)